Former Levi’s Pres. Makes Major Sacrifice to Stand Up to Woke Capitalism

Jennifer Sey was the brand president for Levi’s a massive jeans company that she alleges has gone woke in recent years.

Despite the cushy job and massive amount of money that came with it, she put morals and her personal values over comfort and cash and quit, resigning and releasing an open letter titled “Yesterday I Was Levi’s Brand President. I Quit So I Could Be Free.”

In the letter, released on Substack, she has this to say about the company and its drift toward unbearable wokeness:

Today, I’m doing just that [resigning from Levi’s]. Why? Because, after all these years, the company I love has lost sight of the values that made people everywhere—including those gymnasts in the former Soviet Union—want to wear Levi’s.

What happened? She was infuriated by the Covid lockdowns and spoke out, demanding that school reopen so that her kids could go to school and, when they wouldn’t, she moved her family to Denver so that her young child could go to school for the first time.

Throughout that saga, Levi’s, a company that she had worked for for many years and improved dramatically, kept pressuring her to stay silent, humiliating her in Zoom calls and asking her to remain silent. But she wouldn’t shut up in the name of toeing the regime line, even with lots of money and even a shot at being CEO on the line. Here’s how her time at Levi’s ended:

Every day, a dossier of my tweets and all of my online interactions were sent to the CEO by the head of corporate communications. At one meeting of the executive leadership team, the CEO made an off-hand remark that I was “acting like Donald Trump.” I felt embarrassed, and turned my camera off to collect myself.

In the last month, the CEO told me that it was “untenable” for me to stay. I was offered a $1 million severance package, but I knew I’d have to sign a nondisclosure agreement about why I’d been pushed out. 

The money would be very nice. But I just can’t do it. Sorry, Levi’s.


And what is it that she’s fighting against? What force took over Levi’s and made it an unbearable place to work?

Wokeness, of course, that pernicious force that infests companies, nonprofits, or other organizations and then captures them ideologically, turning everyone who bends the knee into a zombie.

Speaking on what it did to Levi’s, Sey said:

I never set out to be a contrarian. I don’t like to fight. I love Levi’s and its place in the American heritage as a purveyor of sturdy pants for hardworking, daring people who moved West and dreamed of gold buried in the dirt. The red tag on the back pocket of the jeans I handed over to the Russian girls used to be shorthand for what was good and right about this country, and when I think about my trip to Moscow, so many decades ago, I still get a little choked up. 

But the corporation doesn’t believe in that now. It’s trapped trying to please the mob—and silencing any dissent within the organization. In this it is like so many other American companies: held hostage by intolerant ideologues who do not believe in genuine inclusion or diversity.

What was once a great company, a symbol of the American Dream and the greatness of the West, is just another woke company that punishes dissent and even tries to bribe those it mistreats to stay silent. What a sad decline and fall.

By: Gen Z Conservative, editor of GenZConservative.com. Follow me on Parler and Gettr.

This story syndicated with permission from Will – Trending Politics

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