Even though earlier this month Elon Musk said that advertisers leaving Twitter would cause a “massive drop in revenue,” Musk said on Saturday that Twitter sign-ups are at an all-time high.
According to slides from a recent company talk that Musk tweeted out on Saturday, there were an average of more than two million new sign-ups per day in the week that ended on November 16. This is a 66% increase over the same time last year.
Slides from my Twitter company talk pic.twitter.com/8LLXrwylta
— Elon Musk (@elonmusk) November 27, 2022
Musk said that the number of active minutes was also at an all-time high, and the number of daily active users was getting close to 254 million.
“I think I see a path to Twitter exceeding a billion monthly users in 12 to 18 months,” Musk tweeted to author and psychologist Jordan Peterson, who had been banned from the platform earlier this year but was allowed back on last week.
Sign-ups are at an all-time high, but Musk blames a “massive drop in revenue” on “activist groups pressuring advertisers” to leave the platform.
A group of activists known as Stop Toxic Twitter has been asking big companies to stop advertising on the site “until Musk can invest in and prioritize teams that can robustly enforce Twitter’s existing community standards.”
Musk says that despite these calls, the number of times hate speech was seen on Twitter in the week ending November 13 was lower than it was at the same time last year.
Musk also talked about Twitter 2.0, which he called “The Everything App.” It focuses on advertising as entertainment, video, encrypted direct messages, long-form tweets, payments, and the relaunch of the subscription service Blue Verified.
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