Conservative country star John Rich recently appeared on “Tucker Carlson Tonight” and, during the interview segment, claimed that “cases and cases” of Bud Light have been piling up at Redneck Riviera, his Nashville bar since the Anheuser-Busch and Dylan Mulvaney partnership was announced.
In fact, Rich told Tucker that Bud Light used to be Redneck Riviera’s most popular beer, but that patrons just stopped ordering it after the Mulvaney announcement. In his words: “I think the customers decide. Customers are king. Our number one selling beer up until a few days ago was, guess what? Bud Light. That was the number one beer. We got cases and cases and cases of it sitting back there.”
Continuing, Rich said, “But in the past several days, you’re hard-pressed to find anyone ordering one. So as a business owner, I go, ‘Hey, if you aren’t ordering it, we got to put something else in here.’ At the end of the day, that’s capitalism. Right, Tucker? That’s how it works.”
He then added, “It’s their right to market it however they want,. They’re making a bet [that] this is going to sell more product… And what’s happening, Tucker, is people that have been loyal to brands for decades and decades are finding it hard to stay loyal to them, so they start hunting down other brands that they can go and support. And [there are] tons of up-and-coming American brands out there that people are flooding to, kind of like mine.”
The interview came after Rich took to Twitter to say he was changing the beer lineup at Redneck Riviera, saying, “What beer should my bar @rnrbarnash in Nashville replace #BudLight with? @RedneckRiviera”
What beer should my bar @rnrbarnash in Nashville replace #BudLight with? @RedneckRiviera
— John Rich🇺🇸 (@johnrich) April 5, 2023
The decision to go woke has so far been a massive financial debacle for Anheuser-Busch, which has lost billions in market share.
That market cap loss was highlighted by conservative Twitter personality DC Draino who, using data from Y Charts, noted that Anheuser-Busch’s market had been crushed, saying, “On March 31, Anheuser Busch had a $132.38 billion market cap. As of today, it’s now $128.4 billion. You know what that means? The Woke Bud Light campaign has already shaved off nearly **$4 BILLION** in company value. Don’t let Dems lie to you – Conservative Boycotts WORK”
On March 31, Anheuser Busch had a $132.38 billion market cap
As of today, it’s now $128.4 billion
You know what that means?
The Woke Bud Light campaign has already shaved off nearly **$4 BILLION** in company value
Don’t let Dems lie to you – Conservative Boycotts WORK pic.twitter.com/xLGbs6F1MV
— DC_Draino (@DC_Draino) April 10, 2023
Conservative commentator Matt Walsh cheered the A-B InBev $4 billion loss as well in a three-part Twitter post, saying:
“The Dylan Mulvaney endorsement cost Anheuser Busch four billion dollars so far. That’s because we spoke out loudly and made them pay the price. Some conservatives say we should have ignored this issue. Would it have been better if Bud Light paid no price at all? Is that what they’d prefer?
“We have made Mulvaney toxic for brands like Bud Light. This is a good thing. It’s what we need to be doing. I’m sorry if it bores you but these are the necessary steps for actually moving the ball forward.
“I guarantee other companies that cater to a similar customer base will think twice before endorsing trans ideology after this. This is a win. I’m not saying it’s a total victory in the culture war obviously. But it’s a win. And we should take our wins rather than looking for reasons to whine about them.”
Featured image credit: screengrab from the embedded video
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