Joining Kid Rock in blasting a massive hole in woke Bud Light after its woke ad campaign that featured transgender social media influencer Dylan Mulvaney, a former Navy Seal and current Newsmax host showed viewers what happens to a can of the disgusting beer when hit with the lead from a 12-gauge shotgun shell.

The video has all the same vibes as the viral Kid Rock clip. In that video, Kid Rock slyly turns around and has a sheepish look on his face that displays contempt for Anheuser-Busch, then he proceeds to unload a clip on several cases of beer. The whole thing is wildly entertaining and would be fun to watch even without the context of the woke ads.

Let’s be real: Eviscerating anything in a field is just fun to do. Add to that the reality that the target in question features the ugly mug of Dyland Mulvaney and you’ve got yourself a viral video.

As the Daily Caller described it, the video now featuring Carl Higbie hits many of the same tones. The Daily Caller gave a brief background of the man before narrating the 8-second spot, writing:

Newsmax host and former Navy SEAL Carl Higbie shared a video Sunday in which he showed Bud Light’s parent company, Anheuser-Busch, how he really feels about its decision to make transgender Dylan Mulvaney its brand ambassador.

The video starts with Higbie approaching his camera holding a can of Bud Light in one hand, and a 12-gauge shotgun in the other. “I’m out,” he says, before launching the can into the freaking stratosphere. Seconds later, he blows it out of the sky with such insane accuracy that its hard to not watch the eight-second clip on repeat. He wraps it up with a “peace” sign to the camera, in true Higbie fashion.

Take a look for yourself at the latest video to “blow up” the internet:

And its products getting shot at on video because consumers are so angry isn’t even Anheuser-Busch’s biggest problem. Now that it’s gone fully woke with its Dylan Mulvaney announcement, Bud Light’s parent company Anheuser-Busch, or A-B InBev, suffered a massive, $4 billion loss.

That market cap loss was highlighted by conservative Twitter personality DC Draino who, using data from Y Charts, noted that Anheuser-Busch’s market had been crushed, saying, “On March 31, Anheuser Busch had a $132.38 billion market cap. As of today, it’s now $128.4 billion. You know what that means? The Woke Bud Light campaign has already shaved off nearly **$4 BILLION** in company value. Don’t let Dems lie to you – Conservative Boycotts WORK

Commenting, one person noted that for the boycott to really work, it will need to hit all of Anheuser-Busch’s brands, not just Bud Light. Check out the chart with those brands here:

So Bud Light and its parent company are getting blasted by former consumers of it in more ways than one, though we’ll see if this attempt to make a company go broke for going woke actually succeeds in the long term.

Featured image: Screen shot from embedded video.

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