Discussing the recent Bud Light boycott’s effectiveness, including both people not buying the products produced by Anheuser-Busch InBev and the stock price plummet of the same company, the Daily Wire’s Matt Walsh said:
“The only negative here is the possibility that we won’t keep it up and this will just be a blip on the radar screen, and conservatives will just go back to buying Bud Light again. As long as we don’t make that mistake, then this is a big win. You can cut Bud Light out of your life in a second, it requires no effort, and you will be fine. Even if you like that kind of terrible beer, there are other types that are just as cheap.”
Continuing, he added, “The Left selected Mulvaney as their mascot for transgenderism. He was going to be famous no matter what we did. We can’t make Dylan Mulvaney un-famous. Once the Left has decided to do that with someone, we can’t stop it. We don’t own Hollywood, we don’t own the media. But we can make someone a much more toxic and divisive figure than he otherwise would have been. That’s what we did with Dylan Mulvaney, and it was well deserved.”
In boycotting Bud Light and other Anheuser-Busch products, consumers are doing what conservative commentators like Charlie Kirk and Matt Walsh suggested and singling out a company to boycott and pressure.
Walsh suggested the tactic in a two-part post, saying, “Here’s what we should do: Pick a victim, gang up on it, and make an example of it. We can’t boycott every woke company or even most of them. But we can pick one, it hardly matters which, and target it with a ruthless boycott campaign. Claim one scalp then move onto the next. The problem is that many conservatives don’t have the stomach or attention span for this. And our political “leaders” are almost completely useless. There is a way to win real victories. We just need a little grit and a little follow through.”
Kirk, in response, said, “I agree, Matt. Let’s start with Budweiser. Since 2008, it’s been owned by a Dutch multinational. Plenty of American-owned alternatives. And it’s an awful product. Let’s put Budweiser out of business. What say you?”
I agree, Matt.
Let's start with Budweiser. Since 2008, it's been owned by a Dutch multinational. Plenty of American-owned alternatives. And it's an awful product.
Let's put Budweiser out of business.
What say you? https://t.co/KOlA2QpLsW
— Charlie Kirk (@charliekirk11) April 6, 2023
Somewhat surprisingly given how poorly the NFL boycott went, many conservatives appear to actually be sticking to this one and refraining from buying Anheuser-Busch products. John Rich, for example, told Tucker Carlson that Bud Light used to be Redneck Riviera’s most popular beer, but that patrons just stopped ordering it after the Mulvaney announcement. In his words: “I think the customers decide. Customers are king. Our number one selling beer up until a few days ago was, guess what? Bud Light. That was the number one beer. We got cases and cases and cases of it sitting back there.”
Continuing, Rich said, “But in the past several days, you’re hard-pressed to find anyone ordering one. So as a business owner, I go, ‘Hey, if you aren’t ordering it, we got to put something else in here.’ At the end of the day, that’s capitalism. Right, Tucker? That’s how it works.”
He then added, “It’s their right to market it however they want,. They’re making a bet [that] this is going to sell more product… And what’s happening, Tucker, is people that have been loyal to brands for decades and decades are finding it hard to stay loyal to them, so they start hunting down other brands that they can go and support. And [there are] tons of up-and-coming American brands out there that people are flooding to, kind of like mine.”
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