As Bud Light desperately tries to win back the customers that it infuriated with its Dylan Mulvaney relationship, a video of average Americans buying beer at a baseball stadium shows that the boycott is still chugging along, as no one was in line for Bud Light and there was a long line for its competitors.
In fact, in the hilarious video now making the rounds on Twitter, not a single person is in line at a Bud Light stand during a Boston Red Sox game in Fenway Park. This is the latest of many videos and anecdotal stories piling up across social media, showing the true extent of the Bud Light boycott.
The video was taken by a fan who got up to get some refreshments during a Red Sox game. He says, “Guys this is so funny and bizarre. Look at that, that is every single Bud Light stand here at Fenway Park in Boston.” He pans the camera over to show that literally no one is in line to get a Bud Light. On top of that, the refrigerators stocked with Bud Light appear to have not been touched the entire evening, while people are seen waiting in long lines at other stands to get refreshments. Clown World tweeted the video with the caption, “Bud Light is finished.” Watch it below.
https://twitter.com/ClownWorld_/status/1654197608636874752
The sales figures have come in for April, confirming that the boycott has significantly impacted Bud Light sales. According to recent reports from the beer industry, Bud Light sales have dropped by 17 percent, and sales volume has fallen 21 percent. According to the New York Post:
The latest sales data from NielsenIQ and Bump Williams Consulting shows that Bud Light sales fell 17% in dollars, while volume dropped a whopping 21% in the week ended April 15.
[…]Overall, Bud Light’s volume declined by 34.7% at bars, restaurants and other venues between April 2 and April 15, according to BeerBoard. Bud Light dropped to the No. 4 draft beer from No. 3 during the second week of the controversy, switching places with Coors Light, Brewbound reported on Monday.
The video came out shortly before Michel Doukeris, the chief executive of Bud Light parent company Anheuser-Busch InBev, released a statement in which he attempted to minimize Bud Light’s relationship with Mulvaney, claiming that the relationship was not a marketing campaign.
In his words: “We need to continue to clarify the fact that this was one can, one influencer and one post and not a campaign… As we move forward, we have adjusted and streamlined our marketing structure so the most senior marketeers are more closely connected to every aspect of our brands.”
Doukeris also noted that the distributors for the brand have suffered the most, saying, “This situation has impacted our people, especially our frontline workers, the delivery drivers, sales representatives, our wholesalers, bar owners and servers. We’ve been doing everything we can to support our teams, ensuring they are safe continuing to brew, package and – together with our wholesalers – deliver great beer to the market.”
He also said, that everything Bud Light and other Anheuser-Busch brands should do is be “about beer,” saying, “Everything we do should be about beer and should promote beer. It is an essential part of life’s meaningful moments, whether in sports, music or celebrations. These are moments that bring people together. And this is why I love beer.”
Note: featured image is screenshot from embedded video.
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