New, Woke Adidas Ad Campaign Has “Male Models” in Women’s Swimwear

Joining the virtue signal ad campaign trend was Adidas, which just released an ad for women’s swimwear which shows what is clearly a biological male with a hairy chest and noticeable bulge wearing a woman’s bathing suit.

As with the disastrous beer campaigns, which are still impacting Bud Light sales several weeks later, it is unclear to whom Adidas is marketing its new line of bathing suits. Men constitute roughly 80% of beer drinkers and historically nearly 100% of women have worn one-pieces that cover both the lower and upper portion of a bather’s body.

Instead of trying to reach a larger audience or even maintaining one, it seems Adidas is more worried about scoring points with the woke brigade than running a business.

“Adidas has launched a new women’s swimwear range for the brands ‘Pride Collection’ featuring male models wearing sports bras and women’s swimsuits,” Twitter account Oil London posted. 

Here is a video advertising their new women’s collection,” it finishes. Take a look for yourself.

The New York Post wrote that the latest questionable campaign was part of the company’s “Pride 2023” collection and that the rainbow-colored one-piece was selling for an insanely high price, saying:

Adidas this week launched its “Pride 2023” swimwear collection, advertising bathing suits on its web site under the “women’s” section with the help of a model that appeared to be male. 

One of the bathing suits — a colorful one-piece called the “Pride Swimsuit” that was being advertised for $70 — was being shown off by an apparently male model who also was also displaying a noticeable bulge in the crotch area.

An accompanying video on Adidas’ site shows the model sashaying in the one-piece, with the camera at one point zooming to reveal a patch of chest hair rising above the neckline.

It was unclear if the model identifies as a male or is transgender.

Also joining the wokeness fray was Ford, which recently released an ad for a “very gay Raptor.” Alongside that, Ford Media released an statement in June 2022 titled “FORD’S ‘VERY GAY RAPTOR’ SET TO REDEFINE ‘TOUGH’ AT GOODWOOD” that reads:

Ford will continue demonstrating its allyship with the LGBTQ+ community at the Goodwood Festival of Speed this week, bringing “Very Gay Raptor” and the Next-Gen Ranger Raptor along for the ride.

The appearance of “Very Gay Raptor” at the event near Chichester, UK, will be used to further initiate important discussions and aimed at driving out discrimination in the automotive industry, and beyond. As part of this, Ford will be presenting live sessions of its new “Tough Talks” series at Goodwood from the truck bed of “Very Gay Raptor”, hosted by Welsh rugby legend Gareth Thomas, the first openly-gay rugby union player.

The sessions will explore how the automotive industry can foster a culture of inclusion and allyship for the LGBTQ+ community, covering a range of topics and featuring guests such as racing driver Abbie Eaton, comedian Catherine Bohart, and Lord March – the son of the Duke of Richmond, who founded the Goodwood Festival of Speed and Goodwood Revival.

Created in 2021, “Very Gay Raptor” was born in response to a negative comment on social media, with Ford rendering its most badass nameplate in sparkling gold adorned with rainbow graphics. The positive response online was so overwhelming the manufacturer decided to make it real, and has been using it as a tool to help drive out discrimination ever since.

In a video teasing the appearance of “Very Gay Raptor” and Next-Gen Ranger Raptor at the event, both vehicles speed through off-road trails covered in mud – at times taking different paths, facing off, yet displaying their equally impressive and tough abilities, regardless of their differing identities.

Featured image: Screen shot from embedded Twitter video.

Notice: This article may contain commentary that reflects the author's opinion.

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