According to industry reports, Bud Light sales have fallen for the sixth consecutive week since the Bud Light boycott began in April. Bud Light has to offer serious incentives to get the beer off the shelves as consumer demand has plummeted.
Reportedly, at least one store is selling a 24-pack of Bud Light for as low as $3.49. Parent company Anheuser-Busch is also introducing a customer rebate for Memorial Day weekend. The discount seeks to provide an amount “equivalent to the purchase price of one (1) 15-pack or larger, up to $15.” According to a statement from Bud Light, “GET UP TO $15 BACK VIA REBATE ON THE PURCHASE OF BUDWEISER, BUD LIGHT, BUDWEISER SELECT, OR BUDWEISER SELECT 55.”
Some 15-packs of Bud Light sell for under $15; therefore, with the rebate, Bud Light is resorting to giving free beer to customers. Michael Hall tweeted a picture showing a Bud Light and Budweiser display with the heavily discounted beer that was free after the rebate was applied. The post’s caption read, “Displays seen in two different stores in Wisconsin, a state known for drinking a lot of beer:”
Displays seen in two different stores in Wisconsin, a state known for drinking a lot of beer: pic.twitter.com/x3vMD4Tp1r
— Haz (@Michael_Haz) May 24, 2023
One user commented below the post, “Haha they’re trying.” Michael Hall responded, “I do feel sorry for the distributors and wholesalers who have a lot of $$ tied up in inventory, but the brewing company, not so much.”
Another person said, “I think I could walk out the store with a couple of free cases. The point is made. AB totaled their reputation, but at the end of the day, the beer isn’t really poison. ..or worse than any other American light beer.”
The massive sales come alongside Bud Light’s attempts to distance itself from the Mulvaney situation. For example, Michel Doukeris, the chief executive of Bud Light parent company Anheuser-Busch InBev, said: “We need to continue to clarify the fact that this was one can, one influencer and one post and not a campaign… As we move forward, we have adjusted and streamlined our marketing structure so the most senior marketeers are more closely connected to every aspect of our brands.”
Doukeris also noted wat the massive price plummets are now showing: the distributors of and sellers of Bud Light have been hit hard by the recent outrcy. Speaking on that, he said, “This situation has impacted our people, especially our frontline workers, the delivery drivers, sales representatives, our wholesalers, bar owners and servers. We’ve been doing everything we can to support our teams, ensuring they are safe continuing to brew, package and – together with our wholesalers – deliver great beer to the market.”
He also said that everything Bud Light and other Anheuser-Busch brands should do is be “about beer,” saying, “Everything we do should be about beer and should promote beer. It is an essential part of life’s meaningful moments, whether in sports, music or celebrations. These are moments that bring people together. And this is why I love beer.“
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