MSNBC is undergoing a historic shift, marking the end of an era for the network as it rebrands itself as MS NOW (My Source News Opinion World) by year’s end. Launched in 1996 as a joint venture between NBC and Microsoft, the network will now be governed by a new parent company, Versant. According to Mark Lazarus, CEO of Versant, the move aims to create a distinct identity for the brand and assert its independence. He stated, “This decision now allows us to set our own course and assert our independence as we continue to build our own modern newsgathering operation.”
The rebranding comes with significant changes, including the loss of the iconic NBC peacock from its logo. Conservative commentators have been quick to point out the irony in this transformation. Influencer Saagar Enjeti raised eyebrows by questioning the creative process behind the new name, suggesting it resembles a half-hearted Microsoft product with a “Microsoft paint logo.”
Others also weighed in. Greg Price humorously noted that “MS NOW sounds like a Microsoft product that’s been discontinued since 1996.” The reaction from former MSNBC host Keith Olbermann was notably sarcastic, as he quipped that the name change could be anything: “They can change it to LES MS for all it matters.”
The shift reflects broader trends in the media landscape, particularly with the influence of Donald Trump and changing viewer preferences. Buck Sexton bluntly stated, “Trump killed off MSNBC. This alone should get him added to Mount Rushmore,” highlighting how the network’s ratings have suffered in recent times.
Viewership statistics paint a stark picture. Currently, Fox News is outpacing MSNBC and CNN combined. CNN and MSNBC are struggling to maintain their audiences, while Fox News leads the way in total viewers across multiple time slots.
In an effort to regain traction, NBC News has sought to appear more centrist and has introduced several NBC personalities into the MSNBC lineup. Reportedly, hosts such as Jacob Soboroff and Brandy Zadrozny have been brought on board as part of this rebranding effort. Rachel Maddow, a staple of the network, argued on a recent podcast that the breakup will benefit the network, stating, “In this case, we can apply our own instincts, our own queries, our own priorities.”
Changes are indeed in the air, as Joe Scarborough expressed enthusiasm about the new direction on-air, describing the rebranding as an opportunity for newfound independence. The implications of these changes will likely resonate well beyond the network’s internal structure, reflecting the ongoing evolution of cable news amid shifting political tides.
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