Megyn Kelly recently highlighted a disturbing incident involving Charlie Kirk and his wife, Erika, that raises critical questions about media ethics and the potential dangers of online threats. According to Kelly, a September 8, 2025, article from Jezebel reported that a group of “Etsy witches” had been paid to place a curse on Kirk. The shocking narrative escalated when the piece purportedly detailed the cursing process, involving not one but multiple witches.
Days after the Jezebel article was published, tragedy struck. Charlie Kirk was assassinated on September 10, 2025, at Utah Valley University. The Kirks’ emotional turmoil in the wake of the article is evident. Erika was reportedly left rattled after learning about the hex, prompting them to seek spiritual protection through prayer with a priest the night before Kirk’s untimely death. This raises important questions: What kind of media environment are we fostering when such a story can be published? And how do we reconcile the freedom of the press with the potential consequences of irresponsible journalism?
Kelly did not shy away from expressing her outrage. She described the Jezebel article as “sick and twisted,” especially considering the context of Kirk’s murder. The juxtaposition of a hex being placed on someone, only for that person to be violently taken from the world days later, underscores a chilling reality and evokes anger about the responsibilities of media outlets. Kelly’s condemnation of both Jezebel and Etsy reflects a broader frustration with how sensational stories can lead to unanticipated consequences.
The incident serves as a stark reminder of the role of media in society. It leads to a necessary discourse about accountability. When an article can incite fear or even suggest harm, it prompts a reevaluation of the parameters of freethinking journalism. In the case of Charlie Kirk, the consequences were drastic and tragic, and the media entity behind that coverage has to face scrutiny.
As the nation grapples with the implications of such incidents, Kelly’s reporting shines a light on the intersection of media, societal values, and individual safety. It invites further discussion on how powerfully words can affect lives, especially in a climate where beliefs and narratives are fiercely contested.
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