Steak ‘n Shake is making headlines by raising significant American flags at its restaurants across the country. This bold move underscores the chain’s commitment to patriotism, especially in light of the current cultural climate. The announcement comes shortly after the company paid tribute to Charlie Kirk, a noted conservative figure. A Georgia franchisee even showcased a billboard honoring Kirk, which gained substantial attention and support.
In an official post, Steak ‘n Shake confirmed its plan: “The flag installations have begun at Steak n Shake. Every Steak n Shake is getting the tallest and biggest American flag that local governments will allow!” This declaration resonates deeply, reflecting the chain’s alignment with American values and traditions.
This new initiative is not an isolated event. Just weeks prior, the restaurant conveyed its sorrow over Kirk’s passing, calling him “a devoted husband and father, a powerful voice for freedom, and a courageous champion for conservative values.” The heartfelt statement on social media resonated with many, as the business openly aligned itself with Kirk’s ideals.
Meanwhile, other chains, such as Cracker Barrel, are facing backlash after perceived missteps. Cracker Barrel has struggled with criticism over its shift toward “woke” branding, even prompting a response from Steak ‘n Shake. Recently, the latter displayed a billboard challenging Cracker Barrel’s leadership, sharply criticizing its management for failing shareholders while prioritizing diversity, equity, and inclusion (DEI) initiatives. Steak ‘n Shake declared: “Cracker Barrel’s board has failed its shareholders… Fire the CEO! Save Cracker Barrel!”
Steak ‘n Shake’s critique of Cracker Barrel highlights a growing divide in corporate policies. With public sentiment shifting, more consumers are gravitating toward businesses that openly express conservative values. This trend is evident in Steak ‘n Shake’s actions, which extend beyond patriotic displays. The company has also championed a boycott against Netflix due to concerns over adult-oriented themes being presented in children’s programming.
The disparity between Steak ‘n Shake and Cracker Barrel serves as a lesson in today’s corporate landscape. Companies willing to honor American figures and traditional values often find that they resonate more deeply with their customer base. Conversely, firms that embrace a more liberal agenda risk alienating their core customers.
Steak ‘n Shake’s recent actions signal a clear strategy to strengthen its brand identity amid a contentious culture war. By flying the largest possible American flag, the company is staking its claim on American pride and tradition—an increasingly rare stance in the current business environment. It stands as a reminder that for some companies, staying true to their values can not only build loyalty but contribute to their overall success.
"*" indicates required fields
