Sammy’s Mexican Grill: A Stand for Beliefs in Political Turmoil
Sammy’s Mexican Grill, a family-owned establishment in Catalina, Arizona, is capturing attention across the country for its firm stance in support of the MAGA movement and former President Donald Trump. Owners Jorge and Betty Rivas, naturalized citizens from Mexico, have faced tremendous backlash over the years, from online harassment to boycott threats. Yet, in defiance, they declare their commitment to their political beliefs stronger than ever.
“We have been through this before,” Jorge Rivas stated during an interview. He made it clear that external pressures, such as disparaging reviews or name-calling, do not deter their resolve. “We are not backing down.” Their previous appearance with Trump at a campaign rally in 2020 ignited protests and backlash. As Trump reclaims his position after the recent 2024 election, the Rivas family stands firm amidst renewed scrutiny.
The restaurant has become a symbol, with online conversations amplifying their situation. A tweet advocating for their boldness went viral, underscoring the clash of cultures over their unapologetic support for conservative values: “Sammy’s Mexican Grill in Arizona says they’re FULL MAGA and infuriates the white liberals.”
The Rivas family draws strength from their journey as immigrants, embodying principles of economic freedom, personal responsibility, and border security. “We came to this country legally. We worked hard. We built this place from the ground up,” Betty Rivas asserted. Her words resonate with those who believe in the American Dream and its protection through conservative policies.
The restaurant’s operations, spanning over two decades, positioned them as a cornerstone in their local community. That stability has shifted into a focal point of political controversy ever since their alignment with Trump became public. Despite attempts at boycotts organized by left-leaning activists, Sammy’s Mexican Grill witnesses a surge in business, particularly among conservatives who view the Rivas family’s story as an example of perseverance and determination.
“You’d think people would support legal immigrants who are succeeding,” Jorge added, shedding light on the complexity of their experience. He suggests that support for conservative ideals alters perceptions about their success story.
The backdrop of Arizona’s recent elections adds context to their unwavering position. Trump turned his 2020 loss into a victory in 2024, capturing a notable rise in Latino support. Exit polls indicate Latino backing for Trump reached 39%, up from 29%, with nearly 45% among Latino men. Many conservative Latinos prioritize issues like rising inflation and border enforcement, illustrating their evolving political landscape.
“It’s not about race. It’s about values,” stated Daniel Ramirez, a dedicated customer from Tucson who voted for Trump. He emphasizes the importance of faith and family values within the community. His perspective reflects a sentiment shared by many supporters of the Rivas family.
The growing Latino support for Trump challenges preconceived notions that his appeal lies solely among white working-class voters. Critics of Sammy’s argue for the avoidance of political division, while proponents of the Rivas family assert the necessity of their outspoken views. “They are standing up for what they believe in,” said Iraq War veteran Robert Martinez. “People want to make this cultural. It’s not. It’s about the direction of the country.”
In facing accusations of “betraying their roots,” the Rivas family stands unwavering. “We are Hispanics, yes, but we are Americans first,” Betty claimed. Her declaration underscores the importance they place on American identity over ethnic origins.
The local Democratic Party has remained largely silent concerning the political stance of Sammy’s, despite some activists expressing disappointment on social media platforms. They argue that public platforms should not amplify “hate.” Yet no hate speech has been attributed to the Rivas family.
Business for Sammy’s continues to thrive. The restaurant attracts customers from across Arizona, and social media engagement has seen a notable increase—nearly doubling in recent weeks, as quantified by metrics from Facebook Business Suite. While this visibility invites occasional backlash, including negative online reviews and prank calls, the Rivas family sees a net positive impact. Jorge commented, “For every angry message, we get ten customers walking through the door.”
Industry voices have largely deferred comment on the matter, although some conservative business networks have expressed their support for the Rivas family. This incident has also emerged as a topic of interest among Republican leaders in Arizona as they prep for the upcoming 2026 races.
Sammy’s position, though perhaps unique among Latino-owned businesses, reflects a broader trend. Research from the Pew Research Center indicates that a significant portion of Latino adults, approximately 38%, adhere to conservative views, and nearly a quarter identify as Republicans. This number likely continues to rise, aligning with observed shifts in voting behavior.
“More Hispanics are waking up,” Jorge said, articulating a frustration felt by many. He challenges the idea that government assistance is beneficial, stating instead, “The government doesn’t help you; it holds you back.”
While they clarify that their restaurant is not meant to serve as a political campaign platform, the Rivas family refuses to mute their beliefs. Pro-Trump memorabilia is displayed proudly, and their photos with Trump serve as reminders of their political journey. “He told me, ‘Thank you for being brave,’” Betty recalled, a moment that resonates deeply with their commitment to their cause.
For many conservatives, especially in working-class and immigrant circles, the story of Sammy’s Mexican Grill embodies a powerful narrative of resistance—an act against cancel culture, identity politics, and a push for freedom of speech. In the words of Jorge, “This is still America. You shouldn’t lose your business just because you love your country.”
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