The Super Bowl halftime show featuring Bad Bunny has sparked a whirlwind of reactions, and most of the nation shares a similar sentiment: disappointment. What unfolded on stage was a spectacle that many found more polarizing than entertaining, drawing criticism for its narrow focus amidst broad claims of inclusivity.
NFL Commissioner Roger Goodell’s claim that Bad Bunny would “unite the world” through “a really creative and fun way” missed the mark. Instead, it appeared that only a select group embraced the performance. The pre-show buzz set a contentious tone when Bad Bunny, known for his provocative statements, urged viewers to “learn Spanish” during his SNL appearance. This demand was later softened, but the message lingered in the performance.
Bad Bunny’s show kicked off with a walk through a sugar cane field, showcasing imagery unique to Puerto Rico. His opening act, “Tití Me Preguntó,” led into a mashup that glossed over other hits while nodding to reggaeton roots. These scenes might have resonated with Bad Bunny’s devoted fans, but many viewers outside that demographic likely felt lost. As the performance progressed, it took on a tone that some found uncomfortable.
Arguably, the highlight of the show was when Lady Gaga joined for a rendition of “Die With a Smile.” In that moment, there was a flicker of shared experience, as many in attendance could join in. Yet, this brief unity was overshadowed by the subsequent message Ricky Martin delivered with “Lo Que Le Pasó a Hawaii.” The lyrics reflect a sentiment that could be interpreted as critical of American influence, stirring unease among those who felt a distinct separation being emphasized—one that discussed Puerto Rico’s identity in relation to the U.S.
Critics pounced on the performance’s subtle but sharp undertones. Bad Bunny’s associations with pro-independence movements in Puerto Rico and his past political endorsements raise questions about the appropriateness of his inclusion as the Super Bowl performer. The performance seemed to walk a tightrope, showcasing a culture while potentially casting doubt on American identity. This led many viewers to wonder about the NFL’s vetting process. The halftime show turned out to be a vehicle for identity politics rather than the unifying celebration Goodell envisioned.
As the show drew to a close, with Bad Bunny concluding on an ambiguous note of love and identity, one couldn’t help but cringe at the final message broadcast on the screen. His shout of “God Bless America!” seemed to double as a cryptic nod to broader identities that include all the Americas, rather than a straightforward homage to the United States. This ambiguity—a culmination of culture, politics, and performance—left many alienated and yearning for a return to tradition.
In hindsight, the decision to feature Bad Bunny may seem like a strategic move to appeal to new audiences, particularly as the NFL seeks to expand into Latin America. However, the outcome raises pressing questions about the balance between embracing diversity and maintaining a connection with the core audience. Many felt that rather than celebrating unity, Bad Bunny’s show magnified divisions, reflecting a broader struggle of identity that many in the United States grapple with today.
This competition between global appeal and local loyalty presents a dilemma for the NFL going forward. The final product of Bad Bunny’s halftime show, with its muddled message and divisive undertones, left many viewers disillusioned. As the league looks ahead to future performances, it must weigh the risks of alienating its audience against the potential gains of reaching new markets.
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