MS NOW, once known as MSNBC, is in the midst of a significant transformation. The network is cutting one hour from its flagship program, “Morning Joe,” hosted by Joe Scarborough and Mika Brzezinski. This decision, along with other strategic shifts, signifies a renewed focus as the channel readies itself for the upcoming 2026 midterm elections.
According to a report from The Hollywood Reporter, the staple morning show will revert to a three-hour format, now airing from 6 a.m. to 9 a.m. ET. This alteration includes a shuffle in anchor roles, with Jonathan Lemire taking the reins of the 8 a.m. hour instead of the previously scheduled 9 a.m. slot. Alicia Menendez is set to claim the 12 to 2 p.m. time frame, although adjustments will see her show eventually cut down to one hour on Mondays. Additionally, Chris Hayes will return to Monday nights at 8 p.m. ET, marking another shift in programming that aims to sharpen the channel’s focus on evolving viewer dynamics.
Rebecca Kutler, president of MS NOW, unveiled these changes during a recent editorial call with the network’s staff, outlining a vision for a comprehensive overhaul of the lineup from morning to night. She reassured employees that those impacted by the reshuffle would have opportunities to transition into new roles within the organization. In her memo, Kutler stated, “As part of these programming changes, team members will have the opportunity to shift into new roles to support new priorities.” She pointed to a future where MS NOW expects to see an increase in personnel by the end of 2026.
Her confidence in the adjustments was palpable as she noted, “I am confident that these changes will make what is already a successful lineup even stronger in the future.” Kutler emphasized the value of the network’s talent pool, reflecting a trust in existing team members to elevate the station’s offerings.
Other notable changes include Ali Velshi taking over “The 11th Hour” from Stephanie Ruhle, who will be moving to a freshly positioned morning show slot from 9 to 11 a.m. on weekdays. Ruhle will shift her focus toward politics and financial matters following the opening bell of the stock market. Meanwhile, Ana Cabrera, a familiar face in the network’s 10 a.m. hour, will part ways with MS NOW as the restructuring continues.
This comprehensive reorganization at MS NOW appears to be a crucial response to the shifting landscape of cable news consumption. As the network prepares for the upcoming midterm elections, it signals a clear intent to adapt to viewer preferences while securing its place in a competitive market.
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