A major farm supply company, Tractor Supply, is facing backlash from conservative circles for what they describe as the promotion of woke internal policies. The controversy has struck a chord with their predominantly conservative, rural customer base.
The criticism was sparked by Human Events editor Jack Posobiec, who targeted Tractor Supply’s CEO, Hal Lawton, accusing his human resources department of endorsing policies that are out of step with their customer base. According to Posobiec, the company promotes “LGBT training, funds pride and drag events, supports sex changes, and pushes climate activism.”
“Despite their conservative customers, they have a DEI Council, pride decorations, and LGBT events,” Posobiec highlighted in a post, directly tagging Lawton on social media platform X. Following the backlash, Lawton reportedly deleted his account.
🚨Under CEO @hallawto, Tractor Supply promotes LGBT training, funds pride and drag events, supports sex changes, and pushes climate activism
Despite their conservative customers, they have a DEI Council, pride decorations, and LGBT events
Consider shopping elsewhere, America pic.twitter.com/H5rgpnJ3DU
— Jack Poso 🇺🇸 (@JackPosobiec) June 21, 2024
Posobiec further cited internal documents referring to Tractor Supply’s “Partnership Playbook,” which outlines strategies for “diversity recruiting efforts that align with our DEI ESG goals set by Hal Lawton, CEO with the support of Executive Leadership.” In their diversity pledge, Tractor Supply states:
“We are committed to providing a diverse and inclusive culture supported by our Mission & Values, where we respectfully foster different perspectives, ideas, and innovative thinking. We know that we are stronger together, and we believe in the authenticity of our Team Members bring to work every day. By focusing on our Team Members first, we know that our customers and communities will be well served. Diversity and inclusion play a key role in moving our business forward.”
🚨Under CEO @hallawto, Tractor Supply promotes LGBT training, funds pride and drag events, supports sex changes, and pushes climate activism
Despite their conservative customers, they have a DEI Council, pride decorations, and LGBT events
Consider shopping elsewhere, America pic.twitter.com/H5rgpnJ3DU
— Jack Poso 🇺🇸 (@JackPosobiec) June 21, 2024
The outcry against woke corporate policies has intensified, particularly following the social justice movements of 2020. High-profile companies such as Bud Light, Skittles, and Netflix have previously faced boycotts and public outcry for aligning with progressive social policies.
The CEO of a $32 billion dollar, publicly traded company locked his Twitter account down 🚩🚩🚩🚩 $TSCO https://t.co/gfISqEAFj0 pic.twitter.com/S9cN7RnA6t
— Banana Republic Justice Swan 🍌 (@TheWuhanClan) June 21, 2024
This week’s controversy surrounding Tractor Supply comes shortly after a Project Veritas video surfaced, showing a Disney vice president claiming that racial considerations were preventing promotions for white men within the company. Michael Giordano, a Disney attorney, echoed these sentiments, stating that his advancement prospects were being stifled, and noted that other biracial employees who did not meet traditional expectations of racial identity were also overlooked.
The movement to challenge corporate America’s embrace of progressive values shows no signs of abating, as many people continue to call for boycotts and public accountability for companies they believe are betraying their core consumer base.
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