Sydney Sweeney made her return to social media following the release of the “Great Jeans” ad campaign for American Eagle, a move that ignited intense backlash. The actress, known for her roles in “The White Lotus” and “Euphoria,” posted photos of a night out with friends on August 15, 2025. Although she did not address the reactions to her ad, her choice to wear denim seemed to make a statement. Posing with friends also clad in jeans, Sweeney appeared carefree and ready to embrace the chatter surrounding her.
In her Instagram post, Sweeney captioned the images “duval diaries,” hinting at her roots near Spokane, Washington. The ad campaign itself, which featured the phrase “Sydney Sweeney Has Great Jeans,” divided public opinion. Conservatives praised Sweeney’s work, while liberals unleashed a torrent of outrage. In response to the backlash, American Eagle affirmed that the essence of the campaign was about “the jeans” and Sweeney’s story, emphasizing, “Great jeans look good on everyone.”
The advertising controversy attracted significant media attention, with accusations from left-wing outlets claiming the ads promoted eugenics through wordplay. AE’s chief marketing officer acknowledged the campaign would “definitely push buttons.” Despite the uproar, supporters emerged, including President Trump. When asked about Sweeney’s political affiliation as a registered Republican, he expressed, “If Sydney Sweeney is a registered Republican, I think her ad is fantastic!” He praised the advertisement, claiming it was the “Hottest” and noted that the merchandise was flying off the shelves.
Dr. Phil also voiced his allegiance to Sweeney, stating he would “buy those jeans for every woman” in his family, attributing the backlash to “loudmouth activists.” His remarks underscored a sentiment shared by many: that the outrage stems from a vocal minority, and not from an inherent flaw in the ad campaign itself.
In an era of heightened sensitivity, Sweeney’s latest move serves as a reminder of the cultural clashes at play. It reflects both the celebration of personal expression and the risk of public backlash, particularly when an individual dares to stand against popular opinion.
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