Melani Sanders has tapped into a shared sentiment among women facing the twists and turns of midlife with her humorous social media series, the We Do Not Care Club. At 45, this Florida mother and wife has struck a chord and built a community around the idea of honestly embracing what many feel but few say aloud: a carefree attitude in the face of life’s challenges.
In her viral videos, Sanders engages her audience with a blend of deadpan humor and relatable observations. Directly addressing women in perimenopause and menopause, she articulates a liberating declaration. “We are simply putting the world on notice that we just do not care anymore.” Her frankness resonates deeply, as she navigates through a list of things that women often feel pressured to care about, but which Sanders argues are no longer worth the effort.
The premise of her club is simple yet empowering. In one tongue-in-cheek club meeting, she casually points out, “We do not care if our bra, underwear, or socks match.” This candid approach encapsulates a larger theme. Sanders embraces the reality that, at a certain age, priorities shift. Appearance and societal expectations often lose their grip. Women are relieved to hear someone articulate this takeaway: it’s okay to let go of the constant pressure to meet standards that feel outdated or irrelevant.
Through her comedic timing and scenarios—like wearing three pairs of glasses—Sanders cleverly underscores absurdities that plague modern life. “We do not care if we turn the music off to back into our parking spot,” she states, humorously reflecting on the small, often overthought actions that society expects. Her message is clear: life is too short to be burdened by trivial concerns.
The contagion of her humor has resulted in an overwhelming response, with over 12 million views on her Facebook reel alone. Sanders’ authenticity appeals to viewers, sparking conversations and engagements that extend beyond her posts. Women flood the comments section, sharing their own lists of what they no longer care about, from panty lines to why they walked into a room. The club is a platform for shared experiences and camaraderie, further fueling its popularity and reach.
Despite the overwhelming success and recognition— including mentions by popular media figures and podcasters—Sanders initially recoiled from her newfound attention, admitting that it scared her half to death. “I ran. I cut my phone off,” she confessed. This reveals a fascinating side of her story; even amid laughter, the weight of expectation and judgment can be daunting.
However, Sanders has since found her footing, learning to cherish her role as a jovial spokesperson for women embracing their realities. The spark of her idea came during a moment of self-reflection. While looking in her car’s rear-view mirror, she had an epiphany about her own disheveled appearance, realizing that her worries about trivialities had faded. This personal moment, filled with humor and honesty, inspired her to share her journey. “I decided to press the ‘record’ button to see if there were any other women out there that may want to join me,” she shared.
As her community continues to grow, with Sanders reporting over two million members, the positive messages of self-acceptance and humor in the face of life’s challenges are becoming increasingly vital. With various media outlets taking notice and a book titled “The Official We Do Not Care Club Handbook” in development, her grassroots initiative looks poised to make a lasting impact.
Sanders views the proliferation of imitators and the rise of new “chapters” with generosity rather than ownership. She believes the essence of the We Do Not Care Club is about encouraging women to feel comfortable in their skin and to share that joy with others. An open invitation to join the movement is extended in a refreshing manner—”Nothing is mandatory for you to do but to just be a good person and to be OK with who you are,” she asserts.
This sentiment embodies the heart of Sanders’ message. It’s a call for authenticity and an affirmation that it’s alright to let go of the burdens of perfection. With laughter as a unifying force, the We Do Not Care Club offers women of all backgrounds a space to connect over shared struggles, rediscover joy, and embrace their true selves.
"*" indicates required fields
