The announcement of Bad Bunny as the Apple Music Halftime entertainer for Super Bowl LX has ignited significant backlash. The National Football League’s choice has raised eyebrows, especially given the artist’s vocal opposition to U.S. Immigration and Customs Enforcement (ICE). His disdain for law enforcement regarding immigration and public safety has many questioning his suitability for such a prominent role at one of America’s most cherished sporting events.
Bad Bunny’s criticism of ICE is well-documented. He has publicly declared he won’t tour the United States, fearing that his fans could be arrested by agents outside his shows. In a striking moment earlier this year, he denounced ICE agents in Puerto Rico, cursing them in a video that made waves online. During a recent appearance on “Saturday Night Live,” he stated, “If you didn’t understand what I just said, you have 4 months to learn,” reinforcing the notion that he has little regard for a broader American audience during what is supposed to be a unifying sporting event.
Moreover, his actions at a Yankee game further illustrate his stance. Bad Bunny chose not to stand during the performance of “God Bless America,” which many see as a lack of respect for patriotic traditions. As one observer noted with frustration, “This is who the NFL chose to perform during the halftime show at the 2026 Super Bowl. Cancel the NFL.” This sentiment resonates with countless fans who feel disillusioned by the NFL’s decision to feature an entertainer who openly challenges American law and values.
Compounding the concern is the fact that ICE takes on substantial responsibilities at major events like the Super Bowl. The agency addresses serious issues such as human trafficking, counterfeit merchandise, and illegal immigration enforcement. During the 2025 Super Bowl, ICE’s presence was significant, focusing on identifying and apprehending individuals connected to illegal activities. Kristi Noem, the Secretary of the Department of Homeland Security, recently affirmed, “We’ll be all over that place. We are going to enforce the law. You shouldn’t be coming to the Super Bowl unless you are a law-abiding American citizen.” This remark underscores the complexities and contradictions at play when the NFL selects an anti-ICE performer for the halftime show.
In reaction to Bad Bunny’s selection, Turning Point USA has emerged with an alternative — the “All American Halftime Show.” The organization declared their initiative with gusto, exclaiming, “HUGE ANNOUNCEMENT! It’s true, Turning Point USA is thrilled to announce The All American Halftime Show. Performers and event details coming soon.” By offering this counter-event, they are tapping into a growing dissatisfaction among fans who feel alienated by the NFL’s choice, aiming to create a performance that aligns more closely with traditional American values.
The evolving situation surrounding the Super Bowl halftime show reflects deeper divisions in American culture. It highlights the intersection of entertainment with national identity and values. Bad Bunny’s selection has mobilized factions on both sides of the debate, revealing a palpable cultural clash over what represents the American public in the national spotlight. As the Super Bowl approaches, anticipation will grow, not just for the game, but for the broader conversations that unfold around the event itself.
"*" indicates required fields
