Americans are making a significant statement with their choices, and it’s one that high-tax, high-regulation states like New York and New Jersey might not like to hear. The latest initiative by Unleash Prosperity shines a spotlight on a troubling trend: not only are residents leaving these states, but they are also taking their wealth with them.
Billboards in bustling areas of New York and New Jersey deliver a blunt message: “New Yorkers aren’t moving up, they’re moving out!” and “New Jersey isn’t moving up, families are moving out!” This campaign aims to inform those still residing in these states about the loss of what Steve Moore, founder of Unleash Prosperity, describes as their “most precious resource.” According to Moore, this resource includes hardworking citizens, businesses, and the economic activity they generate. He tells Fox News Digital, “We’re running this billboard campaign to alert people… you’re losing your people.” The campaign will continue through November 19, pushing the message that issues in these states go beyond simple economic challenges; they touch on the very fabric of the communities.
The statistics tell part of the story. Unleash Prosperity’s campaign compiles data from the IRS and other agencies to show how migration is shaping the landscape of the United States. Moore notes, “Our study looks over the last 10 years. So, it’s not just the COVID effect.” While the pandemic might have accelerated the trend of leaving blue states for red, the causes run deeper. Ideological and economic factors intertwine, creating a potent mix that influences people’s decisions to relocate.
Moore highlights an interesting shift. Traditionally, New Yorkers moving to places like Florida would vote Democrat. However, he argues that those departing now are doing so for ideological reasons, which reinforces a growing polarization. He says, “There’s no question that the country’s politics will become more polarized if the population shift continues.” As states like Florida and Texas embrace conservative values, they become even more appealing to those seeking to escape what they perceive as failing policies in their home states.
Raising taxes in New Jersey or New York could be the final nail in the coffin, according to Moore. He warns, “I believe if New York were to raise its income taxes… Wall Street would no longer be located in New York City. It would move out.” He notes that New Jersey ranks as the third highest taxed state, which creates a hostile environment for businesses, large and small. The pressure on individuals and companies leads to an exodus that has serious implications for the economic health of these states.
Moreover, crime and poor school systems exacerbate the discontent. Moore claims, “I think crime is a tax,” suggesting that when safety becomes a concern, the cost of living in a particular area skyrockets in more ways than one. Families want a sense of security for themselves and their children, making crime another factor that pushes residents to greener pastures. He contends that embracing school choice could also help retain families. By fostering better educational opportunities, states could improve their appeal.
The contrast is stark between how red states are managing these issues compared to blue states. Leaders like Florida’s Ron DeSantis and Texas’ Greg Abbott focus on crime control and low taxes, leading to a flourishing environment for new residents. Moore asserts that blue state lawmakers should take cues from these successful leaders and adopt more business-friendly policies to stifle flight.
Despite the challenges in blue states, Moore also acknowledges Democrats who are finding ways to keep their populations from leaving. San Francisco’s Mayor Daniel Lurie is recognized for his business-friendly approach, which has seen some positive changes. He describes Lurie as a “very pro-business, moderate Democrat” who is actively revitalizing the city. Similarly, Houston’s Mayor John Whitmire is highlighted as a “no-nonsense” leader addressing crime, cutting expenses, and maintaining low taxes. These examples serve as models for what could be done when the focus shifts to practical governance.
As the patterns emerge and the billboards speak, it becomes clear that the dynamics of state governance are undergoing a transformation. High taxes and ineffective policies are failing to keep residents happy and safe, pushing them toward states that align better with their needs and values. The future will depend on how these blue states adapt and respond—whether they can pivot to reclaim their residents or if the trend of migration will continue, reshaping the political and economic landscape of America.
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