The Fight Agency, a campaign firm that successfully helped Mayor-elect Zohran Mamdani in New York City, is now shifting its focus to vulnerable Republicans across the nation. Their current targets include Pennsylvania’s Reps. Rob Bresnahan and Ryan Mackenzie, both of whom have narrow paths to re-election. With a history of success in over 300 winning campaigns, the agency zeroes in on key issues that Mamdani emphasized during his victory, such as affordability and housing.
The urgency of this strategy hinges on the fragile balance in the House of Representatives. Republicans currently hold a mere three-seat majority, making any significant loss potentially disastrous for their control. Pennsylvania stands out as a critical battleground with five Republican-held districts that are anticipated to be tightly contested. This landscape intensifies the stakes, as losses in these districts could shift power away from the Republicans.
On the ground in Pennsylvania, the Fight Agency is backing Paige Cognetti, who previously served as the mayor of Scranton. Cognetti is challenging Bresnahan, a freshman lawmaker who won his seat by a slim 1.6 percentage points. In her campaign launch, Cognetti spoke passionately about the need to “stand tall against a Washington that takes advantage of working people.” She resonates with voters, positioning herself as the candidate who will work for the interests of common citizens.
Strategist Rebecca Katz, known for her involvement in significant Democratic campaigns, amplified Cognetti’s message by urging supporters to contribute financially. “If you can, please chip in a few bucks and let’s get someone who cares about people in Congress,” Katz shared on social media. This grassroots support is designed to galvanize momentum ahead of the 2026 midterms.
Additionally, the Fight Agency is advocating for Bob Brooks, who is taking on Republican Ryan Mackenzie in a district that is equally competitive. Mackenzie won his election by just a single percentage point previously, highlighting the precarious nature of the district. Brooks is addressing the frustrations that many constituents feel: “The biggest problem we face is a Washington that burns working people,” he declared in his campaign launch video.
The Fight Agency’s innovative approach to campaign messaging was evident during Mamdani’s election. They crafted content that infused humor and relatability, utilizing formats reminiscent of popular TV shows. One notable video featured Mamdani humorously asking, “New York, will you accept this rose?” Such creative techniques aim to engage voters who may feel disconnected from traditional political messaging.
The firm’s history showcases a trend of supporting progressive candidates and those who challenge the mainstream political narrative. Their past alliances include high-profile figures like Sen. Bernie Sanders and Sen. John Fetterman, indicating their inclination toward candidates with strong, sometimes unconventional, platforms. Current efforts are also spotlighting Maine Senate candidate Graham Platner and Nebraska’s Dan Osborn, illustrating the agency’s broad reach across various races.
As the 2026 midterm elections approach, the dynamics within Pennsylvania become increasingly critical not just for the state, but for the overall power structure in Congress. The Fight Agency’s strategic focus on vulnerable Republicans could have far-reaching implications in this pivotal battleground, making them a key player in the unfolding political landscape.
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