It was widely expected that Bud Light would take a hit sales-wise after the Dylan Mulvaney debacle. The official numbers won’t be out until May, but considering reports from concerned distributors and overstocked bars and stores, Bud Light has gone flat.
After numerous high profile figures came out against the ill-advised stunt coordinated by the now removed Alissa Heinerschneid, sales have tanked, other beer companies have taken advantage, and conservatives everywhere have said ‘no thanks’ to AB products across the board. Check this out.
Bud Light has taken a massive sales hit following the decision to team up with Dylan Mulvaney.
The beer brand under Anheuser-Busch’s umbrella has been getting crushed ever since a collaboration with the transgender activist, and the latest data is very alarming for the company.
Bud Light has been hit by a huge 17% drop in sales since the Dylan Mulvaney partnership on March 31st.
The latest sales data from NielsonIQ shows a huge drop -17% during the week ending April 15th. The week prior sales of the beer had slumped 11%, meaning the drop increased by… pic.twitter.com/HxvF1NaS1d
— Oli London (@OliLondonTV) April 24, 2023
What was Heinerschneid thinking? Obviously she wasn’t. To be that out of touch with the core consumer of your product merits more than a leave of absence. I am thinking assistant manager of a Wendy’s might be more than she is qualified for.
Data from NielsenIQ and Bump Williams Consulting shows the light beer has taken a hit of 17% in dollars sold and volume dropped 21% for the week that ended April 15, according to the New York Post.
That’s a significant drop from the previous week. The week that ended April 8 saw sales drop 6% and volume drop 11%.
Meanwhile, Coors Light and Miller Lite are up big. The two are up 18%, according to the same data.
The problem for Bud Light is, it is too easy to boycott. It’s not as if this is Toyota and you now have to buy a Chevy. There are literally dozens of choices at any given location of comparable price and better quality. Drinking Bud Light is more force of habit than preference, and people are changing their habits.
Go woke, go broke is almost overused, but woke companies keep giving conservatives reason to parrot it. From Disney to AB to the NBA, woke companies simply can’t get out of their own way.
Thankfully, consumers are pushing back. Disney is bleeding cash, the NBA is flailing in the ratings, and AB sales are as flat as a week-old Bud Light.
AB has tried to do damage control, but for the time being it appears to be too little, too late. Of course, they won’t go out of business. No one really wants them to. However, they must be made to suffer for their choices. The only way to accomplish that is through sales. At the end of the day, it is about money. Not wokeness, not virtue signaling and not social justice. Shareholders need to make money, and the brand needs to sell beers.
If conservatives can flex their financial muscles a little more often, more companies will learn from AB and their ridiculous stunt they pulled with Dylan Mulvaney. Perhaps Nike is next? We will see, as we aren’t done with our Bud Light just yet.
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