Whether you think TikTok is a Chinese spy app, a hilarious social influencing tool, or ridiculous waste of time, one thing is for certain; it wields influence.
Whether that is a good or bad thing is up for debate, though I lean towards bad. However, in the wake of Anheuser Busch (perhaps accidentally) and Nike partnering with make-believe girl Dylan Mulvaney, a new challenge is taking TikTok by storm, and it’s one I think we can all “support”. Check this out.
Several women have taken to TikTok to join the “Burn Bra Challenge” to destroy their NIKE sports bras after the sportswear giant hired transgender activist Dylan Mulvaney to flog the company’s sports bras and leggings.
A TikTok user calling herself “chatterbox.mama,” and who also describes herself as a “southern mama,” posted her “Burn Bra Challenge” on Tuesday in which she is seen setting a NIKE women’s sports top on fire as she tells viewers that she is “sick and tired” of the company pushing women around, the New York Post reported.
Talk about a challenge that could take America by storm this summer! On a more serious note, “southern mama” has valid points, pun unintended. How long are women going to be willing to sit on their metaphorical hands and not take a stand against these opportunities being taken away from actual real flesh-and-blood women?
'Burn Bra Challenge gains momentum on TikTok in calls to boycott Nike over Dylan Mulvaney ads.'
Good! Let's make Nike the next target.
Reminder, Nike also pays the notorious race-baiter Colin Kaepernick $ millions. pic.twitter.com/gEUtDXlsDC
— Charlie Kirk (@charliekirk11) April 12, 2023
We are literally living in unprecedented times. Women were burning their bras in the 60s to protest and advocate for their rights, and now in 2023 sneaky dudes are taking their jobs, trophies, and awards, and most women are sitting idly by. If burning a few sports bras will help, let’s get it done!
“All you real women out there – we are in the fight of all fights,” the woman said to her more than 140,000 followers.
“Since the 1960s, we have been fighting for the right to be women,” she added. “Nike, you should be ashamed of yourself.
“NIKE, you should be ashamed of yourself. You chose a little boy with no breasts and some junk in his pants to represent real women,” she said, adding, “Nike, I am done with you.”
“I will never, ever buy a Nike product for as long as I live,” she said. “And there are millions and millions and millions of women just like me.”
“We are the queens, your consumers hit you where it hurts, and that’s right in your pocket,” she said, concluding, “I challenge every real woman that is sick of this nonsense. It’s a great night to burn my Nike bras.”
“They’re pushing us around and we’re not doing anything about it!”
It’s nothing short of insane that we are at this point as a society. Life in 2023 is like a never-ending Monty Python skit, except it isn’t funny anymore. Real women shouldn’t have men advertising tampons, sports bras, and other products meant for actual women.
What were Nike and AB thinking? Who knows, but you can bet their ESG scores were in the conversation. Moving forward we will truly see if some of these companies are more worried about profits or pandering.
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