By now everyone with the internet knows Bud Light mad a HUGE mistake. The partnership with pretend woman Dylan Mulvaney has backfired bigly. Beer drinkers everywhere have abandoned the company, the stock has taken massive hits, and cases are piling up due to slow sales.
Of course, rather than nipping this in the bud, pun intended, the company remained silent before issuing an “apology” as weak and generic as their featured product.
Predictably, other companies are seizing the moment, and trying to take some of the billions that AB has lost in the last week. The oldest brewery in America, Yuengling, recently took to social media to promote America, and their beer. Check this out
Maybe Bud Light’s executives can take a lesson: Truth in advertising can pay off big, if you have a truth worth selling.
As Anheuser-Busch and its international ownership continue to deal with the fallout from a disastrous decision to bring woke politics into its Bud Light marketing campaigns, an American-owned competitor is capitalizing in a way that’s as simple as it is effective.
And for the nation’s oldest brewery, there’s already one big return on investment.
Yuengling, The Oldest Brewery In America. Independently Owned and Family Operated since 1829 because we make good beer. pic.twitter.com/5TdmGiUc5R
— Yuengling Brewery (@yuenglingbeer) April 14, 2023
Why not take advantage of the moment and attempt to boost sales at someone else’s expense/ After all, at the end of the day it isn’t about social justice, inclusivity, or equity. It is about profits. We are all here to get paid, and when a company does something stupid like AB did, then count of competitors to take advantage.
So, what is the deal with Yuengling? Who are they and what do they stand for?
D.G. Yuengling and Son, based in Pottsville, Pennsylvania, was a largely local beer for most of the years between now and 1829, when it was founded as Eagle Brewery. But it started its expansion from the mountainous east-central part of the Keystone State into the Philadelphia area in the late 1980s and has been spreading since.
While it may not be a household name, beer drinkers are loyal folks, and they appreciate American companies, and American values. If AB is going to sell out this ideas, the not jump in and take your shot like Yuengling apparently is doing?
“Yuengling. The Oldest Brewery In America,” the post stated. “Independently Owned and Family Operated since 1829 because we make good beer.” There’s no talk of dredging up wannabe drag queens and posting their simpering faces where they have no place being. Nothing to do with “equity.”
Just the one thing Americans who like beer are looking for: good beer.
The tweet has drawn more than 3.5 million views, more than 5,000 retweets, and more than 39,000 “likes.” Those are the kinds of numbers sales and marketing divisions love to see. They’re going to do nothing but boost the bottom line.
At the end of the day, beer drinkers want good beer. If you have good beer, and exemplify American values, consumers will take notice. Yuengling is counting on the American consumer to take notice and eschew the woke politics of companies that are only concerned with how they look to fringe groups that probably will never embrace their beer anyway. The stage may be set for a dark horse like Yuengling to jump in and wrest market share away from the failing Bud Light brand.
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