Country music superstars John Rich and Travis Tritt have both decided to join in a boycott against Bud Light after the company went viral earlier this week for striking a promotional deal with transgender activist Dylan Mulvaney.
This really is the worst marketing campaign ever. Who drinks Bud Light? Mostly men. Given that fact, why is this company attempting to appeal to a demographic that likely doesn’t even consume their product? All they are doing is alienating their current consumer base. That’s bad business.
“What beer should my bar [Redneck Riviera] in Nashville replace #BudLight with?” Rich posted on Twitter on Wednesday, which then led to fans pouring into the comments with suggestions.
— John Rich🇺🇸 (@johnrich) April 5, 2023
“I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same,” Tritt said on Twitter Wednesday night. few hours after the initial post, the singer warned fans about buying Jack Daniels after an advertising campaign featuring drag queens popped up on the internet.
“In full disclosure, I was on a tour sponsored by Budweiser in the 90’s. That was when Anheuser-Busch was American owned. A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame,” Tritt went on to say in a follow-up.
And these two aren’t the only musicians who are cutting ties with Bud Light. On Tuesday, Kid Rock posted a video of himself popping a few shots off into cases of the popular beer brand.
“Grandpa’s feeling a little frisky today. Let me say something to all of you and be as clear and concise as possible,” the musician stated in the video. “F*** Bud Light. And f*** Anheuser-Busch. Have a terrific day.”
“These reactions are the result of Mulvaney posting a video over the weekend revealing a partnership with Bud Light. In an Instagram video, the activist showed off a personalized beer can. “Bud Light sent me possibly the best gift ever: a can with my face on it,” Mulvaney said in Instagram stories,” the Daily Wire reported.
“The influencer also shared a video ad for Bud Light during the company’s promotional event for the NCAA basketball tournament, which included the hashtag, ‘#budlightpartner,'” the report said.
Bud Light later confirmed they did indeed have a partnership with Mulvaney.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,” an Anheuser-Busch spokesperson went on to tell Fox News.
“From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public,” the spokesperson continued.
Tons of social media users came out of the woodwork to call for a boycott of the beer brand. Some of these included celebrities and bar owners. It’s time for those of us who have our heads on straight to stand up and fight back against the insanity of the transgender movement.
It’s proven to be a dangerous mental illness, both to the sufferer and even the general public — the Nashville school shooting being a case in point — which is why it needs legitimate treatment, not indulgence.
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