The parent company of beer brand Miller Lite, which recently earned a lot of criticism on social media for publishing a preachy, dare I say, screechy, feminist commercial for its product, has apparently been pushing climate and diversity agendas over the course of recent years. Guess these folks learned absolutely nothing from everything happening to Bud Light right now, have they? Oh well. Go woke, go broke. The smart companies who have avoided getting political and have focused their marketing efforts on reaching their core demographics are going to be making a lot of money.
“Miller Lite partnered with female comedian Ilana Glazer for a Women’s History Month advertisement which blasted the beverage industry’s past objectification, announcing efforts to donate fertilizer so that female brewers could grow hops, the flowers used as a bittering and stability agent in beer. Enthusiasts of the beverage, many of whom were already frustrated by the partnership between self-described transgender social media influencer Dylan Mulvaney and rival beer brand Bud Light, criticized the feminist advertisement online,” the Daily Wire said.
“A spokesperson for Molson Coors, the Canadian-American firm which owns Miller Lite, said in a statement this week that the advertisement should not be ‘remotely controversial’ and told customers to ‘appreciate the humor’ of the marketing campaign,” the report continued.
Man, that’s even worse than the statement Bud Light and its parent company, Anheuser-Busch after the partnership with transgender activist Dylan Mulvaney blew up in their faces. Speaking of Anheuser-Busch, they have been accused of favoring racial minorities in their hiring practices, along with constantly caving from pressure put on them by LGBTQ+ groups, while also backing environmental, social, and corporate governance movements like ESG.
Check out more details from The Daily Wire:
Molson Coors vowed in its most recent annual ESG report to improve “women workforce representation globally” and track the percentages of board members, senior managers, and salaried employees who are females. Molson Coors meanwhile provides employees and their dependents in Canada with “gender-affirming treatment,” an apparent reference to hormone blockers and sex change operations, as part of their healthcare coverage. The Daily Wire asked Molson Coors how the firm defines the word “woman.” This article will be updated with any response.
With respect to racial diversity, on the other hand, Molson Coors said in the report that the firm “supports dozens of black, indigenous and people of color” organizations that are “dedicated to social justice.” The company, which likewise monitored how many “people of color” were employed across managerial levels, established a goal to spend $1 billion with “diverse suppliers” in the Americas between 2021 and 2023.
“Leading with our most important value to put people first, we continue to take steps forward on our DEI journey,” Molson Coors CEO Gavin Hattersley went on to say in a statement featured on the company’s website. “For it is only through the unique experiences and perspectives from our people that we will drive long-term change for our company, our communities and society as a whole.”
The Molson Coors company has created several commitments that are related to climate change, as they have made it widely known they are attempting to reduce their carbon emissions by 50 percent in direct operations, and 25 percent in its value chain.
At the end of the day, what these kind of initiatives reveal is that playing politics is far more important than creating a high quality product that is designed to bring customers satisfaction. Leftists have somehow managed to convince business owners to publicly get involved in causes, against their own interests, in order to push the radical progressive agenda.
We’re witnessing the brain washing of the American people through the use of business and popular culture.
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