By this time, everyone is aware of the damage Bud Light did to their image with the choice of Dylan Mulvaney as a brand rep. Even though it was a small payment and only six cans, the beer giant has taken billions in losses, and some insiders feat they may never recover fully from the fallout.
So, what does retail giant Target do in response? They told Bud Light to hold their beer as they proceed to alienate the vast majority of their customers with offensive, inappropriate Pride month paraphernalia.
Target, the Minneapolis based retail chain, place its Pride gear at the entrance to most of its stores. What really set consumers off, however, is what exactly is included in the Pride month collection.
Part of the issue is Target’s controversial, and tone-deaf decision to market Satanic-themed clothing to kids and teens under the guise of “Pride.” Check this out.
Adding fuel to the fire, the retailer’s Gay Pride collection has been linked to a controversial designer: Abprallen’s Erik Carnell, who is an outspoken Satanist whose brand features occult imagery and messages like “Satan respects pronouns” on brand apparel, Fox News Digital reported separately.
He is also known for aggressive messaging and phrases, including “Burn down the cis-tem,” which have been featured on the website along with one that says “homophobe headrest” with an image of a guillotine.
Carnell explained in an Instagram post that Satan represents “passion, pride and liberty” and “loves all LGBT+ people.”
Target has posted a $9 billion loss in market cap in just a week after they faced backlash for their “Pride” gear which included tuck friendly swimsuits and other gender related products.
Just like Budweiser, they’re learning quickly that parents and normal… pic.twitter.com/WtRKlnFWQE
— 🇺🇸Travis🇺🇸 (@Travis_in_Flint) May 25, 2023
This, in and of itself, should be enough to boycott Target. Being a Satanist is akin to betting on the Washington Generals. The Generals are the team that travels with the Harlem Globetrotters, and have famously won one game in their history. Backing Satan is like betting on the Generals. You aren’t going to win.
The violent imagery and anti-God messages on the clothing should never be allowed in Target. The chain would never allow an anti-gay message from a religious group, so it it should extend that courtesy to both sides.
That isn’t the only way the chain has cost shareholders billions.
An adult bikini top available on Target’s website advertises a “light binding effect.” Another women’s swimsuit offered “tuck-friendly” coverage, and some children’s swimsuits advertised being “Thoughtfully Fit on Multiple Body Types and Gender Expressions,” according to The Associated Press.
It is unclear why a major retail chain feels the need to market clothing to a segment of the society that measures at or below one percent. Especially when children are involved. Indeed, most of America is sick of the indoctrination. Target didn’t get the cue from the Bud Light debacle, and apparently doesn’t remember what happened in 2017 when they decided to let biological men used the women’s bathroom.
Target was previously subject to widespread protests in 2017 following the company’s decision to allow transgender individuals to use the restroom of their choice, according to The Wall Street Journal. More than 1.3 million people signed an online petition calling for a boycott of the retail giant, the store saw its first decline in same-store sales in two years and ended up spending $20 million building single-sex bathrooms in all of its stores in response to complaints about privacy.
That decision hit them hard in the bank account, and if early returns are any indication, this time it is going to be worse. Since the boycott started, the losses are staggering.
The company was valued at $160.96 per share on May 17, at a market value of $74.3 billion; as of Thursday morning each share was valued at $139.84, the lowest in over a year, at a market value of $64.54 billion.
Apparently regular American’s aren’t interested in swimsuits with extra crotch coverage so guys can parade around pretending to be girls. Go figure!
Maybe woke corporations will someday look back on the last few months as the turning point in terms of their ad campaigns. or maybe they will just continue to ask Bud Light to “hold me beer.” For now, Target is about to get the cold shoulder from mainstream America.
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