A number of country music legends have come out against beer brand Bud Light due to the company’s partnership with transgender activist Dylan Mulvaney, however, you won’t be able to include award-winning recording artist Garth Brooks in that category. No, he’s doing his own thing, and that includes supporting Bud Light.
According to Jack Davis, writer for The Western Journal, “Brooks is in the midst of building a bar called Friends in Low Places, which is located along Broadway in Nashville, according to WhiskeyRiff. With artists boycotting the beverage — such John Rich banning the beer from his bar and Kid Rock taking a rifle to a pile of Bud Light cans — there was precedent for Brooks to join the pack.”
Garth Brooks' Nashville Bar Will Serve "Every Brand of Beer," and He's Still Planning to Thrust Chris Gaines Upon Us https://t.co/aU0kgBOzYW
— Joey and Heather (@JandHMS) June 8, 2023
Brooks talked about the topic while he was discussing the vision he has in mind for his new venture during an interview he had with Billboard.
“I know this sounds corny. I want it to be the Chick-fil-A of honky-tonks … I want it to be a place you feel safe in. I want it to be a place where you feel like there are manners, and people like one another,” he went on to say, according to Billboard.
“And yes, we’re going to serve every brand of beer. We just are. It’s not our decision to make. Our thing is this, if you [are let] into this house, love one another. If you’re an a**hole, there are plenty of other places on lower Broadway,” he explained.
He then clarified that his reasoning for selling all beer brands went beyond the boycott of Bud Light.
“In my existence, one a**hole can turn the whole tide down there. My thing is, let’s create a place that you feel safe in,” he stated, according to a report published by Whiskey Riff.
While the bar has yet to officially open its doors, Brooks cracked wise about its popularity.
“I’m proud of the bills — the bills are showing up in force,” he said during the Billboard interview.
Send all the Bud Light to Garth Brooks to serve at his bar. Brooks must have LGBTQ÷ friends in low places. Never been a fan !
— Don Pyle (@TexomaDon) June 8, 2023
Okay, so he’s going to purchase Bud Light and sell it at his establishment. Good luck trying to find someone who is going to buy it. In the end, Brooks is going to lose money. Due to his stance, he might just end up losing customers and patrons altogether. But most definitely he will feel the sting from people not buying Bud Light.
Davis wrote, “According to Fox Business, in the week ending May 27, Bud Light sales were down 23.9 percent from a year ago, according to NielsenIQ data that Bump Williams Consulting provided. In the four weeks ending with May 27, Bud Light’s sales are down 24.5 percent, the data showed.”
A lesson that Bud Light and other popular beer brands haven’t learned is that if you go woke, you go broke. Betray your audience, the demographic that actually buys and enjoys your product, and you will suffer the consequences. The boycott is teaching this lesson pretty soundly. The problem, however, is that the-powers-that-be don’t seem to be learning it.
Will Brooks learn it or does he have to be slapped with it the hard way?
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