As more and more liberal propagandists — you might also know them as mainstream media networks — suffer big time financial losses due to major decreases in viewership — people are simply tired of listening to liars — MSNBC host Joy Reid is going to have to take a sizable cut in pay if she would like to remain on staff at her network, new reports are saying. The decision comes about as the network is attempting to find ways to stay on the air as viewership sinks like the Titanic and other economic pressures start taking their toll on the news media.
Reid, a sickeningly progressive voice for the network and host of “The ReidOut,” is making $3 million a year right now. Talk about being overpaid. Nothing this woman says or does is worth getting paid that much money. Sources who are close to the current situation at MSNBC have said that whether or not her contract gets renewed will depend on her acceptance of a salary cut. She’s not the only one facing the knife either. Stephanie Ruhle, host of The 11th Hour, is also about take a cut in pay.
“However, the financial belt-tightening extends beyond MSNBC. Newsroom staff at rival networks like CNN, ABC, CBS, and NBC are bracing for additional layoffs as executives forecast further industry headwinds in the new year. Such moves come despite the networks’ reliance on high-profile talent to drive viewership,” Trending Politics News reported.
Once buoyed by wall-to-wall political coverage during the Trump administration and the 2020 election, MSNBC, along with the other legacy networks mentioned, has struggled to maintain its audience amid a fragmented media landscape. On cable, ratings are plummeting across the board, with the exception of Fox News. Conversations with 20 network journalists and executives reveal a pervasive sense of exhaustion and a longing for 2024 to end, tempered by anxiety about the future. The cuts have not spared even MSNBC’s flagship stars. Rachel Maddow, widely regarded as the network’s biggest draw, reportedly accepted a $5 million pay cut to retain her reduced but influential presence on air.
Following the recent presidential election, MSNBC has experienced a significant drop in ratings. The network’s primetime viewership declined by over 60%, with “The ReidOut” losing approximately 47% of its total audience, averaging 759,000 viewers, down from 1.4 million before the election, according to Fox News. MSNBC’s primetime lineup has seen a significant decline, losing 53% of its total viewers and averaging 621,000. Even more striking is the loss of 61% of viewers in the key demographic, with the network now averaging just 57,000.
Add to that the controversy Reid has stirred up by referring to Florida as an “extremist right-wing fascist” state after Amendment 4, which sought to make abortion rights a part of the state constitution, failed miserably. Many viewers wanted to see her booted for that one.
“Pay cuts, coupled with anticipated staff reductions across the industry, underscore a sobering trend for cable news giants. While MSNBC remains a player among left-leaning audiences, the network—like its competitors—is not immune to the economic pressures reshaping media,” the report concluded.
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