Former White House press secretary Jen Psaki’s new primetime show premiered last week and boy did its debut suck. This sucker stumbled and fell harder than Joe Biden down the steps of Air Force One. Did she — and her network — believe it was going to be that easy to fill the shoes of Rachel Maddow?
Believe it or not, there are a ton of lefties in the country — all of whom have fewer brain cells than AOC after huffing a can of paint — who just can’t get enough of Maddow and her liberal propaganda, as she laps the mud off her Democratic Party overlords with the enthusiasm of a cocker spaniel.
Former President Joe Biden’s former spokeswoman was given a promotion of sorts last month when MSNBC announced that she would be moving from being Maddow’s lead-in to taking over the 9 p.m. slot. It’s a big jump up the broadcast ladder for someone still so new to the game. However, her show, “The Briefing,” pulled in abysmal numbers in the coveted 25-54 demographic.
“Her second episode, which aired Wednesday, pulled in just 65,000 25-54-year-olds, down from 139,000 the night before, according to Fox News. Total viewership overall was down between 1 and 1.2 million,” Trending Politics News reported.
The drop represents a 53% decline in the demographic prized by advertisers in just two episodes. Instead, viewers were tuning in to reruns of “Friends,” “Seinfeld,” and “Paw Patrol,” all of which outpaced Psaki with younger audiences, the outlet stated.
A children’s cartoon, airing at 9 p.m., when most individuals in that time slot are already in bed, did better in ratings than Psaki. That’s a needle popping the ego balloon right there.
After nearly 20 years on air, Maddow announced in March that she would be stepping back from nightly reports, instead hosting just once a week on Monday while Psaki was awarded the coveted 9 p.m. slot from Tuesday to Friday. At the time, Maddow praised Psaki as a consummate Beltway insider capable of obtaining scoops and offering eagle-eyed — albeit slanted — analyses of the news cycle. But while Maddow was able to boast a regular audience of 2 million, Psaki has struggled to match just half of that, Fox reports.
She is continuing to lean into her progressive posture, as she did this week when she referred to the second Trump administration as “the most dangerous presidency in my lifetime.” She has dedicated portions of her early programming to spotlighting rising stars in the party, such as Rep. Maxwell Frost (D-FL) and Michigan state Sen. Mallory McMorrow, according to the Daily Caller.
The low ratings for Psaki come amid MSNBC executives begging and pleading with their on-air talent to drop the constant Trump hate, trying to stress to them that the American people are quite sick of all the doom and gloom in the news. But are these people, Psaki included, doing what they’re told?
Of course not. All that matters is making propaganda to help Democrats stop President Donald Trump. Nothing else. Activism has replaced their drive for journalism and destroyed their integrity.
Other instructions include hosting guests with competing viewpoints, akin to the CNN roundtables featuring conservative Scott Jennings that have mined viral gold. Breaking news banners should not appear as though every move by Trump is a five-alarm fire, executives have stated. The stakes are high, given MSNBC’s corporate separation from NBC as Comcast works to position the liberal network into a profitable standalone. Network president Rebecca Kutler has been pushing her talent stable to branch out beyond their comfort zones, taking to TikTok or personalized subscription services where viewers may gain more exclusive access for a monthly fee.
Psaki then warned that the transition to taking the top spot could be a bumpy ride.
“I could never be Rachel even if I trained for five years in Rachel Maddow bootcamp, so all I can be is myself,” Psaki said in an interview with Politico after the rotation was announced. “I come from 20 years of experience in government and politics. I want people to see it…as a real talk place where I’m going to give them a sense of what’s happening.”
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