What does a Florida watch company have to do with the controversy surrounding men in women’s sports? Nothing you might say, but that doesn’t mean the Egard Watch Company doesn’t have an important message, and they are going to tell it.
While so many other woke companies continue to ignore science, biology, and common sense by using fake women to promote products specifically designed for women, Egard becomes one of the first companies to stand up and say ‘enough’. The watchmaker has a history of taking conservative view o social issues, but their latest ad is the most powerful and timely, pun intended.
In the ad called “Erased”, Egard lets it be known that they are “a company that believes in the truth”.
The ad features the voice and image of a young black girl and her father who instills in her a dream to be the fastest woman alive. She trains, grows, and competes, while cut-aways of famous female track stars accompany the dramatic narrative. The girl in the ad says:
“I got this little nugget of an idea from my dad. He used to watch me run and say, ‘Ain’t no woman alive that can beat you,’ and I believed him.
#erased Our ad response to woke corporate America. We are a company that believes in truth. @elonmusk @TuckerCarlson @libsoftiktok @benshapiro @MattWalshBlog @stillgray @piersmorgan @alx @JackPosobiec @Malcolm_fleX48 @carolinecwilder @OliLondonTV @RealSaavedra @josh_hammer pic.twitter.com/tRD5ogzEyJ
— Egard Watch Company (@EgardWatchCo) April 14, 2023
“He made me feel invincible. It wasn’t easy. I trained hard, harder than anyone else I know. But I was made for this, an unstoppable force. A life dedicated to perfection.”
This is when the ad takes a turn, as the camera pans across to show an alleged “female” athlete with a five o’clock shadow lined up to run against the narrator. The voice over continues:
“But even perfection wouldn’t be enough.”
It is hard to believe the transgender sports issue is the hill the left wants to die on. It is only a few short years ago that women were piling up wins at an unprecedented rate.
Now, thanks to the left and the alphabet brigade, women are losing. Pageants, ribbons, scholarships, trophies, and their very identities are being sacrificed for sneaky dudes in dresses.
Companies that are willing to stand up for women and girls like Egard are becoming vital to reversing this destructive direction. Even if selling watches has nothing to do with women’s sports, it doesn’t matter. Consumers need to know there are companies that still share our values and will never sell us out in favor of radical ideology. Egard is one of this companies.
Louder With Crowder describes the remainder of the ad:
The ad then goes through clips and headlines of biological males dominating women’s sports – like CeCe Telfer, Lia Thomas, and Fallon Fox. Telfer won an NCAA title in track for the women after competing as a man for years. Thomas of course won an NCAA title and broke several women’s swimming records. And Fox fractured a woman’s orbital bone during an MMA fight.
The ad is stunning in its beauty and emotion even if it not related to what Egard actually sells. Some things are more important at the moment and protecting girls and women are a top priority. Kudos to the Egard Watch Company for being brave enough to point out the obvious truth.
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