Bud Light’s parent company, Anheuser-Busch, has placed a second top marketing executive on leave following its decision to create a partnership deal with transgender activist Dylan Mulvaney. I mean, after the company lost billions of dollars thanks to a massive boycott of the beer brand following the partnership, I think it’s only natural that they want to take some sort of action against the folks who cooked up this idea, right?
According to the Daily Wire, the Wall Street Journal published a report saying Daniel Blake, the man in charge of marketing for Anheuser-Busch’s main brands, has now been placed on leave. Bud Light Vice President of Marketing Alissa Heinerscheid was placed on leave late last week over the incident. Blake is her boss.
“Given the circumstances, Alissa has decided to take a leave of absence which we support,” an Anheuser-Busch spokeswoman went on to state in an email. “Daniel has also decided to take a leave of absence.” Don’t you just love how they make it sound like the leave of absence was Blake’s idea and not something handed down by the overlords of Anheuser-Busch?
The report then revealed that sources who are close to the matter confirmed this was not a “voluntary” leave of absence.
“The report said that Anheuser-Busch is making internal adjustments within its marketing department to ensure that ‘senior staff are fully connected to decisions about brand activities,'” the DW report continued.
“These steps will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country,” the company remarked.
Not long after all of this controversy with Mulvaney unfolded, a video surfaced of comments that Heinerscheid made during a recent podcast where she said that she was a big supporter of inclusivity and wanted to change Bud Light’s brand.
“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,’” Heinerscheid went on to say during her conversation on the podcast.
She stated she was given a “super clear” mandate to “to evolve and elevate this incredibly iconic brand.”
Heinerscheid then said that she was aiming to incorporate “inclusivity, it means shifting the tone, it means having a campaign that’s truly inclusive, and feels lighter and brighter and different, and appeals to women and to men.”
“Representation is sort of at the heart of evolution, you have got to see people who reflect you in the work,” the marketing exec added during the interview. “We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach.”
Alissa Heinerscheid, Bud Light’s VP of Marketing, doubles down on her extreme woke strategy to promote the “declining” American beer brand to “young people”, while smearing her former customers as “fratty and out of touch”.
How’s that working out for you, lady? @budlight pic.twitter.com/zNYKbMnZnu
— Old Row (@OldRowOfficial) April 9, 2023
So what’s the lesson to learn here, folks?
Go woke, go broke.
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